Here’s What I’m Obsessed With

For the last decade, entrepreneurship was driven by hustle culture, visionary branding, and motivational noise. If you had enough energy, enough charisma, and enough grind, you could build something meaningful. That era is officially over.

Working with Black beauty founders taught me a truth the industry rarely admits: a beautiful brand without operational structure will always cap its revenue. Market analysis shows that 75% of indie beauty brands fail due to supply-chain and operations gaps, not product quality [Citation: Indie Beauty Market Failure Review].

My work in brand strategy has shown me the same pattern across luxury clients: people are not buying looks, they are buying emotional intelligence embedded in design. Neuroscientists now confirm that luxury perception is activated in the brain through emotional calm, clarity, and sensory satisfaction — not logos.

The Soft CEO movement is not theoretical for me — it is lived. After years of running agencies, building brands, leading teams, and carrying spiritual assignments, I realized something: hustle culture is incompatible with destiny. Women are leaving grind culture because it does not honor calling, health, or spiritual timing. Studies show that over 47% of high-performing women experience chronic burnout by mid-career [Citation: Yale Women’s Leadership Study], which aligns with